In 2012, Sarah Hart founded Simply Curated, an online store showcasing vintage pieces with a minimalist aesthetic. Her business, then located in her parents’ basement in Queens, New York, evolved into including soy candles she made herself and enhanced with striking vintage barware. With the success of her candles, Sarah changed her focus from vintage pieces to candles and moved her business to Grand Rapids, Michigan. In 2022, she moved into a 5,000-square-foot warehouse.
Simply Curated features sustainable candles hand-poured in their Grand Rapids studio. The 100% soy wax used for the elegant candles is blended in small batches with fragrances and essential oils. The candles are 100% phthalate free and will burn cleanly all the way down. They have a lower melting point, so they won’t burn or stain if spilled.
Reusable rocks glasses and ceramic vessels embellish the candles. The candles are accented with domestically sourced wood wicks and are hand labeled and packaged. The exquisitely designed packaging makes them perfect for gift giving.
